Can dynamic pricing, a pricing strategy well-established in the airline industry, be successfully introduced also in the entertainment sector? Definitely! In collaboration with ticketing portal Tixa Hungary and improvisational theater…
A DynamO Pricing Magyarországon elsőként bonyolított le összetett dinamikus színházjegy-árazási pilotot. A projekt célja az árazásban rejlő potenciál kiaknázása a színházjegyek piacán, a nézőszám és a bevétel növelése, valamint kereslet-kínálat…
Hogy működik-e a szórakoztatóiparban is a légitársaságoknál és utazási szolgáltatóknál már régóta ismert módszer, a dinamikus árazás? A válasz egyértelműen igen! Magyarországon elsőként alkalmazott a szórakoztatóiparban dinamikus árazású jegyértékesítést a…
When it comes to dynamic pricing, communication is of paramount importance. It is key during not only its introduction, but also onwards. Here we list different company's publicly available communication…
Setting prices right is a major and challenging task for all businesses even under normal conditions. However, this task has never hitherto been more difficult and crucial: how to price during and after a pandemic? Pricing is of decisive importance for all businesses in all…
We at DynamO believe it is during challenging times that we need to cooperate and help each other the most. Albeit each and every individual and company has to deal…
In an interview recently given to the Budapest Enterprise Agency, DynamO's CEO has shared some updates about the company's present and its plans for the coming months. Following the recognition the company had received at the Startup Night last Autumn, DynamO's CEO Bence Marosi has been recently interviewed by the Budapest Enterprise Agency. The…
The strategy any business follows to set the price of its products and services has a profound effect on its revenue and overall outlook. According to McKinsey, 1% increase in…
Previously, we have hinted that DynamO would participate at this year's Startup Night as an exhibitor. We are delighted to share that in its category, DynamO has won the first prize of the Startup Europe…
Our expert, Pal Danyi, PhD, will give a presentation on Artificial Intelligence in pricing as an invited speaker at the 15th Annual European & Global Pricing Conference in Berlin on…
DynamO has recently participated at the BE SMART startup contest organized by the Budapest Enterprise Agency. As a finalist in the competition, Dynamo has been granted a booth space at…
Following the recent introduction of DynamO's unique simulation tool, now we also share some of the results yielded by our deep analysis on a large set of data that we…
We are proud to announce that DynamO has developed a one-of-a-kind simulation platform that models the demand for dynamically priced movie tickets in different scenarios, and also showcases what benefits…
Time flies by fast, but DynamO is keeping up the pace. As the first half of 2019 is coming to an end, let us recap some of the key developments…
Theater performances in bigger cities often have attendance rates close to 100%, and tickets of popular theaters are sold out weeks or even months before the shows, which is a…
Dynamic pricing is getting increasingly accepted in everyday life, but certain aspects of it still alienate or repulse customers and evoke heated debates and complaints. In this first part of…
Dynamic pricing is a pricing strategy where prices are being adjusted according to supply and demand in order to maximize profits. The first sophisticated dynamic pricing algorithm had been developed…
Cinemas have notoriously low attendance rates, indicating that the pricing of movie tickets is significantly under-optimized. Indeed, the overwhelming majority of cinema operators applies static pricing (i.e. ticket prices are…