DumaTV Case Study
DynamO Pricing has just completed a successful pricing consultancy for DumaTV, the leading Hungarian stand-up comedy streaming channel. DynamO helped restructure DumaTV’s product portfolio based on data analysis of client…
Ticket Pricing in Theaters
Theater performances in bigger cities often have attendance rates close to 100%, and tickets of popular theaters are sold out weeks or even months before the shows, which is a…
Dynamic Pricing, the Winning Pricing Strategy
Dynamic pricing is a pricing strategy where prices are being adjusted according to supply and demand in order to maximize profits. The first sophisticated dynamic pricing algorithm had been developed…
Pricing in Cinemas
Cinemas have notoriously low attendance rates, indicating that the pricing of movie tickets is significantly under-optimized. Indeed, the overwhelming majority of cinema operators applies static pricing (i.e. ticket prices are…