SERVICES

Consultancy

We help introduce dynamic pricing where it has never been used before. Our clients gain a deep understanding of the market needs by analyzing their customers’ behavior. The services include development of profitable pricing strategies and setting up optimal pricing parameters for reaching the exact goals of our partners.

Dynamic Pricing Engine

We have developed several pricing engines to cover all the market needs whether it is pricing of a brand new conference or a prestigious theater performance. Our modular software is flexible, safe, and easy to optimize for different goals, such as increasing profit, filling up halls or having control over the pace of ticket sales.

Data Analysis

Data-driven business decisions lead to market advantage, higher revenue and more satisfied customers at the same time. We process historic transaction data and the data of every dynamically priced and sold ticket to build a data repository and provide reports. All business intelligence information is accessible to our customers.

CHALLENGES & OBJECTIVES OF EVENT ORGANIZERS

What is common in these pain points / challenges is that all of them has a strong link with pricing. Pricing itself isn’t the only holy grail, but a very useful and diverse tool to affect the market and reduce dependency on unpredictable customer behavior.

We gather data of historical and real-time demand, therefore we can predict trends and help our partners to prepare.

We support various ticket categorization logics, as well as the min-max price can be set for each ticket individually. This allows everyone to find the solution that suits them best.

Instead of rigid prices or embarrassing last-minute discounts, dynamic pricing reacts gradually, and lowers ticket prices only until it attracts more people (while of course it still remains profitable for you).

We help defining discounts that do not cannibalize each other and continuously measure their efficiency which enables quick adjustments.

One time or rarely recurring events can also be priced dynamically based on expectations in revenue / sold tickets without leaving money on the table or getting stuck in rigid price structures.

Setting the price ranges of dynamically priced tickets wisely results not only in bigger discounts but also in predictibility for loyal customers.

Price sensitive customers will happily choose off-peak periods to save money while getting to enjoy the same show / attraction.

Peaks in demand can result in peaks in prices that make customers consider returning in a less crowded period.

When prices vary, people are more likely to check them more often and purchase tickets online instead of risking unfavorable price changes in box offices.

Second hand market profits from underpriced tickets will be eliminated by selling tickets in price ranges (where ultimately the market defines the prices).

ADDED VALUE OF DYNAMIC PRICING

  • Full House – Boost your ticket sales by adjusting prices to the actual demand 
  • Maximize revenue – Selling tickets on the customers’ willingness-to-pay price leads to extra profit
  • Control your sales – With our pricing solution, you can set the pace of ticket selling
  • Available tickets – Even the most popular events should have some available “late-bird” tickets
  • Fair pricing – The market shapes the pricing of every event, ensuring the fairest prices possible
  • Data analysis – Well-structured dataset leads to data-driven decisions and advantages
  • Online sales – Divert your customers towards online purchases to increase efficiency
  • Flexibility – Our software solutions are able to follow and execute any complex pricing strategy
  • Something missing? – If you have any idea or request in mind, do not hesitate to contact us!

OUR PRICING SERVICE AREAS

Theatre

Pricing in theatres vary widely from first-come-first-served through differentiated ticket zones and prices to differentiated dynamic pricing. Find out what strategy serves your goals the best! We work together with internationally recognized and prestigious theatres and have deep understanding of their challenges and objectives.

Concert

Early-bird tickets, regular tickets and late-bird tickets are well-known in the music industry, but what is beyond this approach? How to convince customers to buy their tickets in advance and how to react on unexpectedly high demand? These are just some of the topics we can help you with.

Festival

Festivals are often once-in-a-year events where organizers try to avoid risk – but is applying fixed, rigid pricing a really safe strategy? What if the demand is low and there is no easy way to change the pre-set prices? And what if the festival organizer runs out of all tickets as a consequence of sales having been boosted by a top performer while a second-hand market still offers tickets with an unfairly high extra profit? A wisely applied pricing strategy can handle all these risks.

Sports

Whether it is football, basketball, hockey or rugby, flexible pricing is increasingly popular among sports clubs. And this is because they understand the importance of reacting on the changes in demand and the utilization of their years of experience and tens of thousands of transactional data. There are no unknown trends and unwanted surprises for those who collaborate with DynamO’s data analyst experts.

Other Events

Are you working in the cultural sector or are you a promoter? Or maybe you organize business events? Gastro events? Parties? Something alternative? Where tickets have prices, even if it’s a non-profit organization, pricing services are extremely useful. Our versatile experience from the wide range of the event industry and our satisfied clients are the guarantee that we can help you get closer to your goals.

Smart Prices for Your Services

DynamO provides smart pricing solutions to cover your services from head to toe, may them be selling tickets in your theater or cinema, selling retail products off the shelf, or trading anything online.

Flexibility to Your Heart's Content

Dynamic pricing is highly customizable to fit all your special needs. With our data-driven design and smart algorithms we are prepared to take you to the next level.

Full House & Immersion

Get ahead of your competition by mapping your customers’ psychological needs. Tune your prices according to their preferences and your business needs simultaneously.

Security & Quality

DynamO places great emphasis on IT security (applied technologies, testing, monitoring, safety backups, token handling) and quality assurance (followed protocols, documentation, roles). In our processes we adhere to the requirements of ISO 27001.

Smart Prices for Your Services

DynamO provides smart pricing solutions to cover your services from head to toe, may them be selling tickets in your theater or cinema, selling retail products off the shelf, or trading anything online.

Flexibility to Your Heart's Content

Dynamic pricing is highly customizable to fit all your special needs. With our data-driven design and smart algorithms we are prepared to take you to the next level.

Full House & Immersion

Get ahead of your competition by mapping your customers’ psychological needs. Tune your prices according to their preferences and your business needs simultaneously.

Security & Quality

DynamO places great emphasis on IT security (applied technologies, testing, monitoring, safety backups, token handling) and quality assurance (followed protocols, documentation, roles). In our processes we adhere to the requirements of ISO 27001.

Major References and Business Partners

Contact Info

  Phone:+36 20 410 0197

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