DynamO Pricing has just completed a successful pricing consultancy for DumaTV, the leading Hungarian stand-up comedy streaming channel. DynamO helped restructure DumaTV’s product portfolio based on data analysis of client needs. Different customer segments and corresponding products, including a four-step product ladder were defined. DynamO also set a pricing framework and suggested specific price points for the various products. DumaTV introduced the recommended new products and prices in early 2022. The project succeeded beyond expectations: the annual growth rate in revenue reached 570% in June 2022. This is the story in details.